Menambahkan atribut Nofollow sering dilakukan pada website (blog) dan menunjukkan kepada crawler mesin pencari bahwa link tersebut tidak harus berpartisipasi dalam menentukan peringkat halaman website blog, namun, tanpa menghentikan search engine mengindeks halaman web dengan HANYA menambahkan atribut nofollow pada anchor tag (pada HTML ditulis sebagai <a>).
Halaman-halaman web tersebut masih akan tetap diindeks oleh search engine jika mereka memiliki link lain yang terhubung tanpa nofollow atau jika halaman-halaman web tersebut termasuk dalam sitemap, mereka hanya tidak akan mendapatkan ekuitas link dari website Anda.
DEFINISI ATRIBUT NOFOLLOW
Nofollow adalah atribut link yang dipresentasikan sebagai – [ rel=’nofollow’ ] –
dan ditempatkan DALAM anchor tag (ditulis seperti ini <a>) pada sebuah website.
dan ditempatkan DALAM anchor tag (ditulis seperti ini <a>) pada sebuah website.
NOTE : Dofollow is not a link attribute; it is just a term indicating that a link is not nofollow.
Arti atribut Nofollow bagi website atau blog
Atribut Nofollow mengindikasikan bahwa link yang ada dalam anchor tag (<a>) HARUS TIDAK DIIKUTI oleh semua search engine.Masih bingung, ya…?
Untuk memahami atribut nofollow, kita harus tahu bagaimana search engine menentukan otoritas halaman. Jika Homepage website Anda punya tautan ke 10 halaman internal (internal link) di situs Anda sendiri, dan juga punya 5 halaman eksternal (eksternal page) di situs lain, ini berarti website tersebut memiliki 15 link keluar (outbound links).
Jika kemudian seseorang link ke Homepage, ini memberi ke website tersebut sesuatu yang dikenal sebagai inbound link. Jika website tersebut memiliki 30 inbound link (yang Anda tidak memiliki kontrol atasnya), maka website total memiliki 45 link yang berhubungan dengan Homepage.
Ketika search engine merayapi dan mengindeks website tersebut, maka robot pencari akan mengikuti semua dari 45 link ini, dan tergantung pada otoritas website (PageRank dan faktor lainnya) dari halaman tersebut.
they pass link juice to your site to determine its search ranking. Your page also passes link juice to all 45 of these links.
Mereka melewati “link juice” ke situs Anda untuk menentukan peringkat pencarian. Halaman Anda juga melewati link juice ke semua dari 45 link ini. Mentransfer link juice berupa jalan dua arah, kecuali jika Anda memblokir lalu-lintas (trafik pengunjung) dengan atribut link nofollow.
Penggunaan atribut Nofollow pada website
Anda bisa melakukannya secara manual ketika membuat anchor text yang memiliki tautan. Secara default anchor text link ditulis pada HTML mengikuti pola berikut :<a href=www(dot)example(dot)com>Anchor Text</a>
Anda dapat menambahkan atribut nofollow pada link tersebut secara manual seperti ini :
<a href=www(dot)example(dot)com rel=”nofollow”>Anchor Text</a>
Untuk website blog pengguna platform Blogger (blogspot) Anda bisa lakukan dengan cara mudah dan praktis. Berikut ini langkah-langkahnya :
- Lakukan edit POST (artikel posting) website blog melalui Dasbboard Blogger.
- Pilih mode COMPOSE.
- Arahkan cursor ke text yang terkandung di dalamnya link (anchor text link) dan klik kanan
- Pilih CHANGE
- Kemudian beri tanda Centang (check) pada opsi “Add 'rel=nofollow' attribute (Learn more)”
Alasan penggunaan NoFollow Attribute di website atau blog
- To Avoid Spam :
If your page is linked to a spammy website or if you link to a blog that receives spammy comments and irrelevant links, you would want that link to be nofollowed. - To Avoid Duplicate Content: If you have two different anchor texts on your website’s home page pointing to the same link (within your website or externally), you would want to nofollow the link that is least important. For instance, if your home page has a link with the anchor text services and another with anchor text San Francisco dry cleaning services and they link to the same page, you could nofollow the one with the anchor text services.
- To Avoid Paid Links :
If you are keen on impressing the Google bots (Google garners the largest share of the search industry so it is important to follow their rules), you must not allow paid links to pass link juice to your site. This is a clear violation of Google’s quality guidelines. In fact, Google has provided a reporting system for sites that are found to increase their PageRank using paid links. So, it is best to nofollow paid links on your page. Paid links can take the form of banner advertisements, text links on your site or paid links that are literally there to acquire a higher PageRank. - To Prevent Dilution of Link Equity :
Pages receive link juice from other popular pages on the web but link juice gets diluted when it is shared with unwanted outbound links to external websites, for instance, a Twitter timeline widget on your home page that may link externally in the tweets.
Nofollow Linkbuilding for website
Do not work hard to build links with other sites that use the nofollow attribute. These will serve no purpose in terms of passing link juice to help enhance your site’s SEO. However, if you get an opportunity to add a link to a site that is nofollowed but very popular, you could link to it to expose your site to their audience. For instance, if you can drop a link on a famous forum in your niche topic that is nofollowed, you will be able to earn web traffic from people that visit the forum, so it could be worth it even without the benefit of link juice.
Sometimes it is beneficial to have a few nofollow links in your site’s link profile to show that your site is earning links naturally. To check if a website is nofollow you can view their source code (open a web page and press Ctrl+U in Firefox, or right click and view page source in Chrome) and find the word nofollow (by pressing Ctrl+F and typing nofollow), as shown in the screenshot below :
Sometimes it is beneficial to have a few nofollow links in your site’s link profile to show that your site is earning links naturally. To check if a website is nofollow you can view their source code (open a web page and press Ctrl+U in Firefox, or right click and view page source in Chrome) and find the word nofollow (by pressing Ctrl+F and typing nofollow), as shown in the screenshot below :
Firefox users can download this plugin to detect nofollow and dofollow links.
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Perbedaan Link Dofollow dan Nofollow 
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